Starting and running a small business successfully in a crowded market has a close similarity to building and managing an up-and-coming football club. Just how many clubs are out there? How many seasons are there in a year? Yet there is always only one trophy to be won in every league!
Founded in 1884, Leicester City Football club has never won, or come too close to winning a premier league tournament. AsAiyawattSrivaddhanaprabha, son to the club’s owner and Leicester City’s vice-chairman admits, not he or his father have ever dared to imagine their club would ever become Premier League champions.
They were clearly no one’s guess for the championship title. But the club won. And here are the lessons you can pick from the event.
Getting a business off the ground is never really easy. It may fail from time to time during its budding stages, or experience a slow takeoff.
As the manager, you have a lot to pick from Claudio Ranieri, Leicester City manager’s example. He inspired and got his players to bond. He never sought to change player after player even after the club suffered a few mishaps.
However small a business is, you the head is the CEO and you must learn to inspire people who work with you in the business to build a cohesive and well-motivated workforce.
Just like Ranieri, stay relaxed, elevate your team’s expectations by showing clear objectives and forge a practicable course of action.
Power of smaller communities
A small business is likely to have a small market niche. This may easily pass for something of a disadvantage. But it’s quite the opposite.
Leicester City is a small club, just the very equivalent of a business startup. But this enabled it to retain a sense of intimacy with its fans and the city’s community. Leverage the small size to allow your customers feel part of you – and you’ll retain them.
Always be proactive
Analysts pointed out that club Leicester City recorded some of the lowest rates of passing accuracy and ball possession. Yet this did not deter them. They maintained their strength as a tough, counter-attacking team with Jamie Vardy and RiyadMahrezremaining as some of the strongest attackers in the English ballgames.
A startup is not a place to be complacent. It needs timely action and response to customer welfare. Better still, consider opening a high risk business account at firstamericanmerchant.com to guarantee the safety of your customer information.